Seven Stripes worked with St Edmunds Catholic Academy in Wolverhampton to create a short promotional film of their Year Seven students.

 

The idea was to create a visually attractive film featuring current students around the school, capturing their daily activities.

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The target audience for the film was prospective students and parents within the catchment area of the school, but also city wide. 

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The video was distributed online through social media, in the lead up to open day events. Using mediums such as Facebook allowed a targeted campaign to be created, using tools such as sponsored posts for finding specific audiences.

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This project is a perfect case study of creating powerful imagery to promote a product or service on a small budget.  It also underlines a fresh and efficient way of distribution - communicating to a niche but targeted market, using a popular application - Facebook. ​